Receiving feedback from website visitors means constantly improving your product, service, and communications. However, for most companies, feedback collection is limited to a "Leave a Review" form in the footer or occasional email newsletters. This doesn't work: users ignore it, data isn't collected, and decisions are made blindly.
WEBSET offers a completely different approach: interactive widgets with questions that can be quickly added to a website without programming or developer assistance. They appear at the right moment, in the right part of the page, and capture what no other report can capture: a person's opinion, right there, on the spot.
Why a website without surveys loses conversions
Surveys aren't just questions like "Did you like everything?" They're a comprehensive way to find out why someone abandoned their shopping cart, what they found inconvenient about the interface, which products they're hesitant about, or even what's stopping them from clicking the "Buy" button.
Feedback directly impacts:
- improving user experience (UX);
- identifying weak points in the funnel;
- personalization of content;
- and increased conversion on landing pages.
When a survey is embedded into a website and displayed precisely at the moment of doubt, it becomes not an annoying pop-up but a useful dialogue. This approach has proven effective in dozens of industries, from online stores to SaaS platforms.
All the features of WEBSET surveys
The WEBSET service allows you to create fully functional surveys in minutes. There's no need to install a plugin or write a script: the system functions as an external visual editor with the ability to generate ready-made code.
Here's what you get:
- create a survey in 5 minutes from scratch;
- ready-made templates: NPS, «Rate the page», «What prevented you from placing an order?»;
- display logic: by time, geo, device, scrolling;
- responsive design suitable for any resolution;
- deep integration with CRM, email and Webhook;
- built-in analytics with real-time results;
- personalization by traffic, device and UTM tags;
- Compatibility with any CMS and website builders.
This functionality turns simple feedback into a growth tool: you don't just ask questions—you get business insights.
Instructions: How to add widgets to your website
There are two ways to add a widget to your website—choose one based on your level of website proficiency.
Via HTML insertion into the site
- Log in to your WEBSET personal account.
- Click «Create» → select the «Survey» or «Feedback» type.
- Customize your questions and answers text, fonts, colors, and style.
- Define display triggers: page exit, pause, click.
- Save and copy the HTML code provided by the platform.
- Paste the code on the desired page of the site (in the header, footer or widget block).
This method is great if you have access to the site's source code or admin panel. No plugin installation is required—everything works through the browser.
Pros:
- flexibility;
- maximum control;
- ease of editing.
Cons:
- minimal HTML skills required.
Through a no-code platform
If your website is built on Tilda, Wix, LPgenerator, or a similar system, you can embed a survey using the visual editor:
- In WEBSET, configure the widget as described above.
- Copy the embed code.
- In the designer, open the desired block → insert HTML.
- Refresh the site and the widget will appear on the screen.
Pros:
- no developer needed;
- works even in constructors without access to head/body;
- Ideal for marketers and managers.
Cons:
- Access to HTML blocks is not available in all builder plans.
Visual editor: a clean interface
WEBSET offers one of the simplest editors in its niche. Everything—from question structure to background color—is controlled with a mouse. Drag-and-drop, real-time previews, smartphone and tablet responsiveness, and on-the-fly logic changes—all this allows you to focus on the essence of your question, not on technical details.
The platform also has its own analytics, where you can track the effectiveness of each question: % answers, response time, device, and traffic source.
Summary: Is it worth adding such widgets?
If you want to do more than just "collect feedback" but get real-time data from your audience and improve your website based on specific opinions, WEBSET is the number one solution. It's suitable for both marketers and business owners and can be launched in minutes.